Advisory Services
Advisory Services
Learn how clients use Colography's bespoke Advisory Services to tackle complex real-world challenges
Time-in-Transit (TnT) Analysis
A national carrier needed feedback on their Time-in-Transit (TnT) service commitments, relative to their competition, to identify regions where additional investment might be needed. Colography delivered:
- Raw service commitment data, totaling over 2 billion data points
- Tableau data visualizations of competitor ground service commitments
- Summary competitor distance averages, distributions and outliers
- Differentiators between 1-day vs. 2-day vs. 3-day commitment times
- Origin ZIP Codes with significant TnT disadvantages
Colography's cutting-edge data visualization methods summarized an enormous amount of shipping data, allowing our client to clearly pinpoint regional delivery issues, informing future capital investments.
Returns Logistics Optimization
A logistics carrier was looking for expert help and real world data to adapt to the rising complexity and costs of returns logistics. Colography delivered:
- US returns market sizing data
- Detailed data on types of returns
- Market share and trends in returns offerings for all major carriers
- Consumer behavior intelligence around returns
- Landscape analysis of retailer return policies
Using Colography's wealth of quantitative and qualitative returns data and our expert trends analysis, our client was able to revamp their returns offerings, boosting revenue, increasing efficiency and helping contain returns logistics costs.
Pricing Competitiveness Assessment
A B2C delivery company needed a better understanding of pricing incentives and competitor pricing for B2C shippers, to diagnose and enhance their competitive positioning. Colography delivered:
- Parcel delivery growth trends and outlook
- Detailed market shares for B2C parcel delivery
- Key regional carrier profiles and corresponding geographic coverage
- Critical opportunities for client to address
- Solutions to challenges they may face in penetrating new markets
Leveraging Colography's proprietary pricing data, our client was able to optimize parcel pricing strategy to adjust market positioning, leading to increased B2C revenue and increased customer satisfaction.
Sales Segmentation & Targeting
A national carrier was looking for data-driven strategies to help its sales teams boost name recognition and shipping revenue within an underserved strategic industry. Colography delivered:
- Customer expectations and reasons for choosing carriers
- Shipping needs and solutions to cater to industry shippers
- Competitor strategies, offerings and recent developments
- Quantified volume/revenue opportunities across industry subsectors
- Key NAICS subsectors that aligned with the client's offerings
- Industry-specific sales training materials
Colography's industry expertise and strategic recommendations enabled our client to identify key geographical expansion opportunities, as well as reduce overall marketing spend using targeted sales campaigns.